When podiatrist Thien Trinh stepped onto the Shark Tank Australia stage, he wasn’t just pitching insoles—he was pitching relief, sustainability, and a story of resilience. And what followed was nothing short of incredible.
Stryda Net Worth (2025)
Estimated Net Worth: Not publicly verified (as of mid-2025)
Stryda had a modest start, reporting just $20,000 in total sales in 2023. After their Shark Tank Australia appearance in August 2023, Jane Lu reported an 11× jump in revenue, with projections to reach $1 million in sales by October 2023. Without public financial data, net profit and valuation estimates are speculative.
Note: Thien Trinh gave up 40% equity to four Sharks and agreed to a $2 royalty per unit sold until the $50,000 investment is repaid. That affects ownership, not the company’s total valuation.
From Podiatry to Pitch: Stryda’s Origin Story
Thien Trinh, a practicing podiatrist, didn’t set out to become a startup founder. As a practicing podiatrist, he saw the same problem over and over—people in pain, relying on cheap, generic insoles that didn’t work. So in 2014, he began designing a better solution using natural cork and biomechanical principles.
With no fancy branding or team, he built Stryda slowly, selling in small quantities. But the mission was clear: make insoles that actually help people feel better. And then came his shot—Shark Tank.
The Shark Tank Pitch That Shocked Everyone
In Season 5, Episode 1, Thien walked into the Tank asking for $50,000 in exchange for 10% equity, valuing Stryda at $500,000. The Sharks saw potential, but challenged the valuation.
Then something rare happened. All five Sharks made offers. Thien ultimately accepted a group deal with:
- Jane Lu
- Robert Herjavec
- Sabri Suby
- Davie Fogarty
The final terms: $50,000 investment for 40% equity (10% each) and a $2 royalty per unit until the funding is repaid.
It wasn’t the valuation he asked for, but the access to four powerhouses? Priceless.
From Rebrand to Rocketship Growth
The Shark Tank exposure kicked things into high gear. Jane Lu led a brand overhaul, transforming Stryda into the “Home of Happy Feet.” Sabri Suby optimized their ad funnels. Davie Fogarty helped with scale and DTC logistics.
In a matter of months, Stryda significantly increased its revenue. Its website, social media, and ads became conversion machines. And the product line expanded: from one insole to toe spacers, cork massagers, socks, and more.
They didn’t just grow they grew with purpose. The company maintained eco-friendly practices, including carbon-neutral shipping with Sendle.
🗳️ If you were a Shark, would you have taken the final deal Stryda accepted?
Customer Reviews That Speak Volumes
Great marketing might drive traffic, but only a solid product brings loyalty. And Stryda delivered.
With 600+ verified reviews, customers praised the insoles for relieving foot pain, improving posture, and reducing fatigue.
“Better than my $400 orthotics,” wrote one nurse.
“I avoided surgery thanks to these,” shared another.
The average rating sits above 4.6 stars, across both their Australian and U.S. websites. That kind of social proof built viral momentum.
Where You Can Buy Stryda Insoles Today
Stryda is now available through:
- Their Australian and U.S. online stores
- Amazon and eBay
- Podiatry clinics and independent retailers
They often sell out in the U.S., especially during promotional runs—indicating both demand and production limits.
What’s Next for Stryda?
Stryda has hinted at even bigger moves:
- Expanding into the EU and UK markets
- Launching footwear (not just insoles)
- Partnering with podiatry clinics and physical therapists
- Exploring B2B licensing with orthopedic brands
Founder Thien Trinh still leads the company’s day-to-day operations and remains the heart of its mission: helping people walk better, feel better, and live better.
Final Thoughts
Stryda’s rise isn’t just a win for Shark Tank. It’s a blueprint for founder-led businesses that combine real expertise, genuine need, and smart mentorship.
From $20K in sales to a growing global brand, they’ve turned foot pain into a brand with staying power.
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TL;DR
Stryda, the cork insole brand founded by podiatrist Thien Trinh, secured a Shark Tank Australia deal in 2023 and has since grown rapidly. In 2025, it continues to thrive with expanded products, strong online sales, and a global footprint.
FAQs
Is Stryda still in business in 2025?
Yes, Stryda is thriving in 2025, with expanded product lines, global shipping, and sustained growth after its Shark Tank appearance.
Did Stryda finalize the Shark Tank deal?
No, the on-air deal with four Sharks was revised after filming. The finalized deal involved only Jane Lu investing $50,000 for 10% equity—without the $2 royalty condition.
What makes Stryda insoles different?
Stryda insoles are made from over 90% natural cork, featuring podiatrist-designed support including a metatarsal dome and full arch coverage for pain relief and alignment.
Who is the founder of Stryda?
Stryda was founded by Thien Trinh, an experienced podiatrist based in Melbourne, Australia, with over 15 years of clinical experience.
How much is Stryda worth in 2025?
While the company hasn’t disclosed an official valuation, estimates based on sales growth suggest Stryda is worth between $1 million and $2 million AUD in 2025.
Where can I buy Stryda insoles?
Stryda insoles are available on their official websites (stryda.com.au and strydamovement.com) and Amazon for international buyers.
Did Shark Tank help grow Stryda?
Yes, after the episode aired in 2023, Stryda’s sales grew by over 30×, reaching a $1 million run rate and expanding into new markets and product categories.
What new products has Stryda launched?
Since Shark Tank, Stryda has launched toe spacers, STRYDAFORCE sneakers, and continues to develop new footcare products aligned with their eco-friendly mission.