In 2014, Brett and Stephanie Parker pitched their innovative baby swaddle, the Zipadee-Zip, on Shark Tank. They secured a $200,000 offer from Daymond John for 20% equity, but the deal was never finalized. Despite this, the company thrived, reaching $4 million in revenue by 2015.
Today, Sleeping Baby is a success story, with an estimated net worth of $15 million and annual revenues of $5 million.
The business continues to grow, selling its products on its official website and Amazon, while helping babies and parents enjoy better sleep with its cozy and practical designs.
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Sleeping Baby Net Worth
| Net worth | $10 million (2025) |
| Annual Sales Revenue | $5 million |
| Lifetime sales | $1 million when appeared Shark Tank |
| Investor | Daymond John |
| Founders | Brett Parker and Stephanie Parker |
| Employees | 1-10 employees |
Sleeping Baby Pitch on Shark Tank
| Company name | Sleeping Baby |
| Product | Baby Clothing product |
| Episode | Season 06 Episode 01 |
| Founders | Brett Parker and Stephanie Parker |
| Asked for | $200,000 for 10% equity |
| Final deal | $200,000 for 20% equity |
| Shark | Daymond John |
| Location | Texas, USA |
Don’t miss these product from Season 06
Sleeping Baby Founders
Brett Parker and Stephanie Parker founded Sleeping Baby. Brett and Stephanie Parker are husband and wife.
They needed a solution for their baby’s sleep troubles when she started rolling over and escaping her swaddle. Sleeping Baby’s founders, Brett Parker and Stephanie Parker, have a net worth of 10 million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2014 | The company appeared on Shark Tank Season 06 and got the deal from Daymond John |
| 2018 | Best baby sleeping Product |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Sleeping Baby and its continued success.