Oatein was founded in 2015 by Andy Dixon and John-Paul Gardner to create healthy, high-protein snacks. In 2019, they appeared on Dragons’ Den and secured a £50,000 investment from Peter Jones for 20% equity, valuing the company at £250,000.
This success helped Oatein expand globally, with its products now sold in over 60 countries. The business generates £1.1 million in annual revenue and has a net worth of £2 million as of 2025.
Known for its Hype Bars, Flapjacks, and protein cookies, Oatein continues to innovate, making healthy snacking accessible and delicious for people worldwide.
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Oatein Net Worth
| Net worth | £2 million (2025) |
| Annual Sales Revenue | £1.1 million |
| Investor | Peter Jones |
| Founders | Andy Dixon and John-Paul Gardne |
| Employees | 10-50 |
Oatein Pitch on Dragons’ Den
| Company name | Oatein |
| Product | Range of low-sugar, high-protein snacks |
| Episode | Season 16 Episode 14 |
| Founders | Andy Dixon and John-Paul Gardner |
| Asked for | £50,000 For 5% Equity |
| Final deal | £50,000 For 25% Equity |
| Dragon | Peter Jones |
| Location | UK |
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Oatein Founders
Oatein was founded by Andy Dixon and John-Paul Gardner in 2015. Business partners Andy Dixon and John-Paul Gardner met in a boxing ring and the rest in the knockout success story.
Oatein’s founders, Andy Dixon and John-Paul Gardner, have a net worth of £1.5 Million as of 2025.
Key accomplishments:
| Year | Accomplishment |
| 2015 | Started Oatein |
| 2019 | Appeared on Dragons Den season 16 |
Conclusion:
From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Oatein and its continued success.