Mama’s MilkBox made breastfeeding easier for moms with a subscription service delivering stylish, comfortable nursing wear.
The convenience of curated outfits saved time for busy mothers, ensuring they had easy access to functional yet fashionable clothing. However, despite its practical approach, the business struggled to sustain long-term growth.
Founder Elena Petzold pitched Mama’s MilkBox on Shark Tank but failed to secure a deal. The business later faced financial challenges and ultimately shut down.
As of 2025, Mama’s MilkBox is no longer in operation. Petzold has since moved on to other ventures, leaving the subscription-based maternity fashion space behind.
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Mama’s Milk Box Net Worth
| Net worth | $1 million (2017) Business Valuation |
| Annual Sales Revenue | Not available |
| Lifetime sales | Not available |
| Investor | None |
| Founder | Elena Petzold |
| Employees | Not available |
Mama’s Milk Box Pitch on Shark Tank
| Company name | Mama’s Milk Box |
| Product | Fashionable apparel for breastfeeding moms |
| Episode | Season 08 Episode 13 |
| Founder | Elena Petzold |
| Asked for | $200,000 for 20% equity |
| Final deal | No Deal |
| Shark | None |
| Location | Pittsburgh, Pennsylvania, USA |
Don’t miss these products from Season 08
Mama’s Milk Box Founder
Mama’s Milk Box was founded by Elena Petzold in 2013. She is the owner of Maternity Girl, LLC, a company in Pittsburgh, Pennsylvania, selling maternity clothing. This energetic entrepreneur is proactive, and she manages a bracelet company called Bucky and Bling. Currently, she holds the position of Chief Marketing Officer at American Dreamers Renovations in Pittsburgh, Pennsylvania. Mama’s Milk Box’s founder, Elena Petzold’s net worth is unknown as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2017 | The company appeared on Shark Tank Season 08. |
Conclusion
Some companies that appear on the show have not achieved great success, and the Mama’s Milk Box was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Mama’s Milk Box went out of business in November 2017. And the product is no longer available in the market.