In 2025, Glow Recipe stands as a testament to the power of vision and resilience. Founded by Sarah Lee and Christine Chang, the brand has transformed from a curated K-beauty platform into a global skincare powerhouse, boasting over $300 million in annual revenue . Their journey, marked by a pivotal moment on Shark Tank in 2015, showcases how strategic decisions and unwavering commitment can lead to monumental success.
The Glow Recipe Journey: From Curation to Creation
Launched in 2014, Glow Recipe began as a platform curating Korean skincare products for the U.S. market. The founders, both former L’Oréal executives, aimed to introduce the gentle, effective philosophies of K-beauty to a broader audience. Their approach emphasized clean ingredients, vibrant packaging, and a playful take on skincare routines.
The Shark Tank Pitch: A Bold Move
In Season 7, Episode 10 of Shark Tank, Lee and Chang pitched Glow Recipe, seeking $425,000 for a 10% equity stake. The Sharks were intrigued, leading to offers from Barbara Corcoran, Kevin O’Leary, and Robert Herjavec. After negotiations, they accepted Herjavec’s offer of $425,000 for 25% equity.
“I’m investing in you, not just the business.” — Robert Herjavec
However, the deal ultimately fell through post-show, as the founders decided to retain full control of their company .
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Glow Recipe Pitch on Shark Tank
| Company name | Glow Recipe |
| Product | Cruelty-free, natural beauty Korean skincare products |
| Episode | Season 07 Episode 10 |
| Founders | Sarah Lee and Christine Chang |
| Asked for | $425,000 for 10% equity |
| Final deal | $425,000 for 25% equity |
| Shark | Robert Herjavec |
| Location | 43 West 24th Street, New York |
If you were a Shark, would you have invested in Glow Recipe back in 2015?
Post-Shark Tank: Rapid Growth and Strategic Shifts
The exposure from Shark Tank proved invaluable. Glow Recipe experienced a surge in sales and brand recognition. In 2017, they pivoted from curating products to developing their own line, launching with the Watermelon Glow Sleeping Mask. This product became a viral sensation, leading to multiple sellouts and a waitlist of eager customers.
“When we launched, the response was so rewarding; we had a [multi-thousand-person] waitlist and sold out multiple times.” — Christine Chang
The brand’s success continued to soar, with strategic partnerships, including an exclusive launch with Sephora, and expansion into international markets .
Glow Recipe Net Worth 2025: A Skincare Powerhouse
As of 2025, Glow Recipe’s estimated net worth exceeds $300 million, driven by its innovative product line and global reach . The company’s decision to forgo the Shark Tank deal allowed them to maintain autonomy and align their growth with their vision.
The Founders Today: Leading with Vision
Sarah Lee and Christine Chang continue to serve as Co-CEOs, steering Glow Recipe with a focus on inclusivity, sustainability, and community engagement. Their leadership has not only propelled the brand’s success but also inspired a new generation of entrepreneurs.
Looking Ahead: Innovation and Expansion
Glow Recipe shows no signs of slowing down. With plans to expand into new markets and introduce innovative products, the brand is poised to continue its upward trajectory. Their commitment to making skincare enjoyable and accessible remains at the heart of their mission.
🔹 TL;DR (Too Long; Didn’t Read)
Glow Recipe Net Worth in 2025 exceeds $300M. Despite walking away from a Shark Tank deal, the brand built a global skincare empire.
FAQs
Is Glow Recipe still in business in 2025?
Yes, Glow Recipe is thriving in 2025, with a net worth exceeding $300 million and a strong global presence.
Did Glow Recipe get a deal on Shark Tank?
While they accepted an offer from Robert Herjavec on the show, the deal was not finalized post-filming.
Who owns Glow Recipe now?
Glow Recipe is still owned and operated by its founders, Sarah Lee and Christine Chang.
Where can I buy Glow Recipe products?
Glow Recipe products are available on their official website and at major retailers like Sephora.