Have you ever been stuck on hold with a call center, wasting precious time listening to repetitive hold music? That frustration led to the creation of WeQ4U, an innovative app designed to eliminate waiting on hold by queuing for you and connecting the call when an agent is available.
Despite being rejected on Dragons’ Den, WeQ4U turned into a multi-million-pound business, proving that sometimes, the Dragons get it wrong.
Meet the Founder: Matt King
Matt King, the entrepreneur behind WeQ4U, developed the app out of sheer necessity. Recognizing how much time and productivity was lost to call center queues, he created a solution that would save both individuals and businesses hours of frustration.
The app automatically holds your place in a queue and connects the call once an agent is available, offering a seamless and efficient experience.
Founded in 2004, WeQ4U started as a small idea but quickly grew into an innovative business that would later capture national attention.

The Dragons’ Den Pitch
When Matt King stepped into the Dragons’ Den in 2012, he sought £150,000 in exchange for just 1% equity, effectively valuing his company at a staggering £15 million. His confidence in WeQ4U’s potential was unwavering, but the Dragons weren’t convinced.
- Peter Jones questioned the valuation, calling it “a complete wind-up”.
- Deborah Meaden acknowledged the product’s usefulness but found the financial expectations unrealistic.
- Ultimately, no Dragon invested, and Matt left the Den without a deal.
What Happened After Dragons’ Den?
Despite the rejection, WeQ4U quickly gained traction.
- The app became a top download on the UK App Store.
- It was featured by major publications and praised for its time-saving features.
- Businesses also saw the value of incorporating technology to improve customer service.
In 2015, Matt King and WeQ4U proved their entrepreneurial resilience by winning the EU-Xcel virtual accelerator competition at a University College Cork (UCC) event. This recognition further validated the potential of the business.
Glowing reviews, word-of-mouth, and a growing frustration with outdated call center queues fueled WeQ4U’s rise. Its revenue model, charging businesses while keeping the service free for users, proved to be highly effective.
WeQ4U Net Worth in 2025
By 2025, WeQ4U had achieved millions of downloads, generating substantial revenue, with an estimated net worth of £910,000. The app has saved users over 100 million minutes, cementing its place as an essential tool for efficiency seekers.
Further solidifying its success:
- Queue-Fair, a service associated with WeQ4U, won a global award for its website queuing system, further reinforcing the impact of Matt King’s innovative technology.
- WeQ4U was named the Wonga Future 50 People’s Champion in 2012, an award recognizing the most promising and innovative startups in the UK.
Challenges Along the Way
Scaling a tech business comes with its challenges.
- Competing with new callback systems introduced by call centers.
- Ensuring app compatibility with evolving telecom regulations.
- Handling high traffic demand as more users adopted the app.
However, WeQ4U navigated these hurdles by continuously improving its technology and securing strong B2B partnerships.
Success Without the Dragons
Despite being dismissed on Dragons’ Den, WeQ4U thrived. Matt King’s bold valuation and belief in his product paid off, making WeQ4U one of the show’s most notable rejections-turned-successes.
Lessons for Entrepreneurs:
- A rejection from investors doesn’t mean the end; trust your product and audience.
- Valuation matters; a realistic ask might have secured an investment.
- Solving a universal pain point is a powerful formula for success.
Today, WeQ4U remains a must-have app, proving that with persistence, even a Dragon’s rejection can lead to victory.
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