In 2025, it’s hard to believe a company that sells fantasy sports trophies is pulling in millions—but that’s exactly what Trophy Smack has done.
Launched in 2017 by fantasy football superfan Matt Walsh and media personality Dax Holt, Trophy Smack turned a quirky niche into a booming business. When they walked into the Shark Tank in Season 12, their flashy belts and outrageous trophies grabbed attention, but what happened next was even more impressive.
The company’s pitch didn’t just win over Mark Cuban. It sparked one of the fastest-growing product surges in Shark Tank history.
Let’s break down the full journey—from the founders’ bold pitch to the business’s surprising 2025 net worth.
What Happened on Shark Tank? Matt and Dax Brought the Belt—and the Bold Ask
In Season 12, Episode 9 (aired January 2021), Matt Walsh and Dax Holt entered the Tank full of confidence, armed with a belt worthy of a WWE champion. Their ask? $600,000 for just 8% equity.
The Sharks were skeptical at first. A trophy company? For fantasy sports?
But when Matt and Dax revealed they’d already made over $850,000 in revenue in under a year—with a 50% profit margin—things got interesting fast.
Mark Cuban saw the vision.
“You guys are tapping into a passionate audience with a fun, viral product. I like it,” said Mark during the pitch.
He offered the full $600,000 but wanted 17% equity. The founders accepted on the spot. And yes, the deal closed after filming—one of the few that did.
What Changed After the Show? TrophySmack Didn’t Just Get a Deal—It Got a Movement
The “Shark Tank Effect” hit TrophySmack like a freight train. Within 30 days of the episode airing, the company generated $1.2 million in sales—more than half of its revenue from the entire previous year.
Customers flooded the website. Custom orders for fantasy belts, plaques, and championship rings skyrocketed. And the brand’s visibility exploded.
“Shark Tank gave us credibility overnight. Suddenly, we weren’t just a fantasy sports brand. We were the real deal,” said co-founder Matt Walsh in a post-show interview.
Since then, TrophySmack has:
- Expanded into rings, medals, and other award categories beyond sports.
- Moved to an 800,000-square-foot warehouse to keep up with demand.
- Secured partnerships, including custom belts for the AGBO Superhero Fantasy Football League, created by the Russo Brothers (Avengers directors).
- Launched a trophy customization platform that allows users to design their own awards online.
And through it all, Mark Cuban has stayed actively involved.
If you were a Shark, would you have invested in TrophySmack for $600K?
Trophy Smack Net Worth 2025
As of early 2025, TrophySmack’s estimated net worth is around $5.1 million. The company has passed $10 million in lifetime sales and continues to post steady revenue.
It’s not a unicorn. But for a novelty trophy business built out of a garage, that’s a win worth celebrating.
“When you create a product people love to share, the growth takes care of itself,” Cuban said in a 2024 investor Q&A.
Did Mark Cuban Cash In?
Cuban’s 17% stake in TrophySmack is now worth close to $870,000. That’s a healthy return, especially for a deal that required no physical infrastructure or tech development.
Here are three other successful companies Mark Cuban has invested in on Shark Tank:
- Dude Wipes: Flushable wipes brand with a humorous angle. Now sold in Walmart and Target.
- Ten Thirty One Productions: Live horror attractions. Cuban’s investment helped scale the brand across the country.
- BeatBox Beverages: Party punch in boxed wine format. BeatBox is now a top-selling RTD (ready-to-drink) brand with national distribution.
Growth, Setbacks, and the Founder’s Role Today
Walsh and Holt didn’t just hand the reins to Cuban. They stayed deeply involved in growing the business.
Matt Walsh remains the CEO, focusing on product development and operations. Dax Holt, with a background in entertainment, leads the brand’s media presence and partnerships.
The company has avoided major setbacks so far. But like many businesses in the custom product space, TrophySmack has dealt with scaling challenges—from keeping production on time to handling complex customizations.
Their biggest pivot? Expanding their trophy line to serve not just fantasy football fans but office competitions, sales awards, even pet contests.
And the audience loves it.
Where Is TrophySmack Headed in 2026?
TrophySmack isn’t resting on its shiny, gold-plated laurels. The founders are preparing to launch a new digital product line—interactive trophy presentations for fantasy leagues, complete with animations and voiceovers.
They’re also eyeing international markets, especially in Europe where fantasy sports are rapidly gaining popularity.
Meanwhile, customer reviews remain strong. Most praise the build quality, hilarious designs, and how “legit” the belts feel.
Could TrophySmack be on its way to becoming the Red Bull of fantasy sports culture? Maybe. The energy is certainly there.
FAQs
FAQs
Is TrophySmack still in business in 2025?
Yes, TrophySmack is still active, profitable, and expanding into new award categories and digital products.
Did TrophySmack get a deal on Shark Tank?
Yes, Mark Cuban invested $600,000 for 17% equity in Season 12, and the deal was finalized after filming.
What is TrophySmack’s net worth in 2025?
The company is estimated to be worth around $5.1 million, with over $10 million in lifetime sales.
Who owns TrophySmack now?
Co-founders Matt Walsh and Dax Holt still lead the company, with Mark Cuban as a minority investor.
Where can I buy TrophySmack products?
Products are available on TrophySmack.com and occasionally through retail collaborations or promotional events.
🔹 TL;DR (Too Long; Didn’t Read)
🔹 TL;DR (Too Long; Didn’t Read)
Trophy Smack Net Worth in 2025 is estimated at $5.1 million after its Shark Tank deal with Mark Cuban fueled major growth and visibility.
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