In 2015, Joseph Mourad stood in front of the Sharks on Shark Tank Australia with a bold pitch. He introduced a high-end hair styling tool he had spent years developing and asked for a jaw-dropping $1 million in exchange for 20% of his company.
The Sharks listened, questioned, and ultimately said no. They thought the valuation was too high, and Joseph walked away without a deal. But that rejection didn’t stop him. In fact, it lit a fire. Years later, Joseph Mourad’s invention, the DCS Hair Styling Tool; is still in the market and growing. So where is he now? And what is Joseph Mourad, DCS Hair Styling Tool net worth today?
Joseph Mourad, DCS Hair Styling Tool Net Worth 2025
As of 2025, the estimated net worth of Joseph Mourad, including the DCS Hair Styling Tool business and his long-standing hair salon in Double Bay, ranges between AUD $2.1 million to $3.1 million. This estimate is based on product pricing, sales trends from 2019 to 2024, and realistic profit margins from public sources and industry averages, as no updated financial data for 2025 is publicly available.
Each DCS tool is priced at $499 AUD. Based on online traffic, salon visibility, and Kickstarter backer data, it’s estimated that Joseph sold around 5,000 to 7,000 units between 2019 and 2024. This means the DCS tool may have generated roughly $2.5 to $3.5 million in revenue.
After considering product costs, marketing, and operations, the profit is estimated at about 15% roughly $380,000 to $530,000. Using a typical business valuation method (about 4× the annual profit), the DCS brand alone could be worth between $1.5 to $2.1 million. Joseph’s salon, which has been running successfully for decades, adds another $600,000 to $1 million to his overall assets. Combined, this gives us a well-reasoned and transparent estimate of his current net worth, as supported by business valuation insights.
If you were a Shark, would you invest AUD $1 million for 20 % equity in the DCS Hair Styling Tool?
From Hair Expert to Inventor
Joseph Mourad wasn’t just any hairstylist when he appeared on Shark Tank. He had already spent over 40 years in the industry and had built a reputation as a stylist to the stars. Working in Sydney’s upscale Double Bay neighborhood, Joseph developed strong relationships with clients who trusted him completely.
One of his most emotional and inspiring contributions came when he created custom hair extensions for cancer patients who had lost their hair to chemotherapy. His passion for helping people look and feel their best was clear.
But he noticed a recurring complaint. His clients loved their salon look, but once they got home, they couldn’t recreate it. That frustration led Joseph to start designing a tool that combined the functions of a hairdryer, straightener, curler, and round brush all in one. The idea was born directly from his real-world salon experience.
The Shark Tank Moment
Joseph entered Shark Tank Australia with confidence and passion. His request for $1 million in exchange for 20% of his company valued the DCS Hair Styling Tool at $5 million. The Sharks were not convinced. They believed the tool was too niche, and the valuation was too high, as noted in a recap by Shark Naomi Simson.
Some suggested he license the product instead of running the company himself. But Joseph didn’t back down. He left the show without an investor and promised the Sharks would one day regret it.
Although he walked away empty-handed, the appearance gave him something even more valuable than funding—public exposure. The segment aired on national TV and was later watched by thousands online. That visibility helped him build awareness, and it became a key turning point in his entrepreneurial journey.
Building the DCS After Shark Tank
After the show, Joseph went all in. He reportedly spent over $800,000 of his own money to create working prototypes, file patents, and manufacture the first versions of the DCS Hair Styling Tool. The tool features retractable bristles that allow for smoother styling and better volume. It also combines drying and styling in one step, something many competitors struggle to do effectively.
In 2022, Joseph launched a Kickstarter campaign to bring in early supporters. The campaign raised over $33,000 AUD from 45 backers, proving there was interest in the product. The DCS is now sold through the official website and select professional salon distributors. At $499 AUD, it costs significantly less than big competitors like the Dyson Airwrap, which retails for over $700.
Why the DCS Story Still Resonates
Many fans continue to share Joseph’s story, and it’s easy to see why. His journey checks all the boxes of a great entrepreneurial tale. There’s the personal struggle, the public rejection, the determination to keep going, and finally, the slow but steady success. People love an underdog, especially one who doesn’t quit.
From a marketing perspective, his story works because it carries emotional weight. It creates social currency—something people want to talk about. It also sticks in your mind. Every time someone picks up a hair tool, they might remember the man who faced the Sharks and kept building anyway. His story is a great reminder that you don’t need TV money to succeed. Sometimes, you just need grit and a great idea.
What Makes the DCS Different
The DCS isn’t just another hair tool. It’s designed for real people with real styling needs. Unlike many products that require your hair to be slightly damp or dry before use, the DCS allows true wet-to-dry styling. It’s also lighter than most of its competitors and uses retractable bristles to prevent tangling or snagging, as highlighted in customer reviews.
It’s especially helpful for people who want salon-quality results at home without needing multiple gadgets. Whether you’re drying, curling, or straightening, the DCS covers all steps in one go. That kind of convenience is hard to ignore, especially at a lower price than many name-brand tools.
What Comes Next?
Of course, no business is without risks. One concern is that the brand is still very closely tied to Joseph himself. If he ever steps away or retires, how will the brand continue? Another issue is global growth. The DCS would need certifications like CE and UL to be sold in major markets like the US and Europe, as noted in industry standards for hair tools. On top of that, larger brands are now adding smart sensors and AI to their styling tools—something DCS might eventually need to match.
Still, Joseph has options. He could license the technology, bring on partners, or even sell the business one day. For now, he seems focused on building slowly and delivering real value to customers.
How Joseph Mourad’s Reputation Boosted the DCS Brand
When building a brand from scratch, trust is one of the hardest things to earn. Joseph Mourad didn’t just rely on marketing or paid ads—he had already built trust the old-fashioned way: by showing up for his clients for over 40 years. From celebrities to everyday Australians, his clients knew him as more than just a hairdresser. They knew him as a professional who genuinely cared.
This long-standing reputation gave the DCS Hair Styling Tool an important edge in a crowded market. Customers weren’t just buying a product; they were buying Joseph’s years of experience and his promise of quality. That kind of personal brand loyalty can’t be faked—and it gave DCS something many Shark Tank products struggle to find: a solid, loyal customer base from day one.
His salon at 475 New South Head Road in Double Bay serves as a physical showroom for the tool. In a digital world filled with knockoffs and hype, the ability to see and test a product in person still matters. Mourad’s offline reputation gave his online product real-world credibility, as reflected in his business profile.
Why the DCS Tool Story Matters in Today’s Entrepreneur World
In a time where influencers go viral overnight and startups chase quick exits, Joseph Mourad’s journey feels refreshingly real. His story isn’t about flashy venture capital, social media stunts, or viral trends. It’s about solving a genuine problem with craftsmanship, care, and confidence. That’s why so many Shark Tank fans and entrepreneurs are drawn to it, as seen in discussions on entrepreneurial success stories.
For those trying to start a business today, the DCS story offers a roadmap that’s slower but far more sustainable. Build something people actually need. Test it in the real world. Stand by your product even when investors say no. And don’t be afraid to put your name behind your work.
Joseph Mourad, once dismissed on national television, now stands as a quiet inspiration. His net worth might be in the millions, but his real value comes from the message his journey sends: you don’t need a Shark to make waves.
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Final Thoughts
Joseph Mourad’s journey proves that success doesn’t always come in the form of a big investment deal. Sometimes, the best stories begin with rejection. His DCS Hair Styling Tool is now a million-dollar brand built on hard work, belief, and the desire to make people feel beautiful. With an estimated net worth of between $2.1 million and $3.1 million AUD in 2025, Joseph’s story is a clear reminder that resilience pays off.
If you’re someone who loves Shark Tank stories, this one is worth remembering. And the next time you pick up a hair tool, ask yourself—would the Sharks have seen this coming?
TL;DR
Joseph Mourad didn’t get a Shark Tank deal in 2015, but he turned his DCS Hair Styling Tool into a million-dollar business anyway. As of 2025, his estimated net worth, including the product and his salon stands between AUD $2.1M and $3.1M, proving that rejection isn’t the end of the road.
FAQs
Did Joseph Mourad get a deal on Shark Tank?
No, Joseph Mourad did not receive a deal on Shark Tank Australia in 2015. The Sharks thought his valuation was too high.
What is the net worth of Joseph Mourad in 2025?
As of 2025, Joseph Mourad’s estimated net worth, including the DCS Hair Styling Tool and his salon business, ranges between AUD $2.1 million and $3.1 million.
Is the DCS Hair Styling Tool still available?
Yes, the DCS Hair Styling Tool is available for purchase through the official website and select professional salon distributors.
What makes the DCS Hair Styling Tool different?
The DCS tool combines drying, curling, and straightening in one device. It features retractable bristles and wet-to-dry styling capabilities, offering salon-quality results at home.
Where is Joseph Mourad’s salon located?
Joseph Mourad’s salon is located at 475 New South Head Road, Double Bay, Sydney, Australia. It also serves as a physical showroom for the DCS tool.